Consensys Acquires Web3Auth to Improve MetaMask Functionality

Consensys, led by Joe Lubin, has acquired Singapore-based Web3Auth to enhance MetaMask’s function through simplified authentication methods.

The acquisition simplifies wallet access, potentially increasing MetaMask adoption and boosting Ethereum-based DeFi activities.

Consensys Targets 250 Million Users with MetaMask Upgrade

Consensys has acquired Web3Auth to enhance MetaMask’s functionality, addressing user onboarding issues. This move is aimed at removing the complexities of seed phrase management.

Web3Auth’s technology allows users to access wallets using logins like Google or Discord. Consensys aims to broaden MetaMask’s appeal by reducing entry barriers with familiar authentication.

User-Friendly Features to Drive MetaMask Adoption

This acquisition is poised to ease new user onboarding into web3, facilitating wider adoption of MetaMask. The focus on decreased user friction is anticipated to strengthen MetaMask usage.

Joe Lubin indicated the expansion of user-friendly features as a key goal. By decreasing technical barriers, the aim is to boost Ethereum and DeFi sector engagement.

Joe Lubin, CEO, Consensys, – “With Web3Auth’s wallet infrastructure, MetaMask users will be able to create and recover wallets using familiar web2 authentication methods such as social logins and device-based authentication, eliminating the requirement for users to back up seed phrases themselves and reducing the risk of lost funds.”

Social Logins to Enhance Ethereum Activity

The strategy mirrors past efforts where wallet providers integrated social logins to drive adoption. Such historical precedents often led to increased engagement within blockchain networks.

Potential outcomes include increased Ethereum-based activity due to MetaMask’s enhanced usability. Historical data supports a likely rise in DeFi participation and ecosystem growth.