DraftKings vs FanDuel vs Spartans: Hybrid Affiliate Model 2025

The online gambling industry is buzzing as DraftKings and FanDuel push NFL-focused promotions and expand into new markets. But behind the marketing headlines, professional affiliates are asking a tougher question: which platform actually maximizes their earnings per player? The surprising answer is not the legacy giants but Spartans. With its hybrid affiliate program combining CPA and revenue share, Spartans offers flexibility that legacy networks rarely provide.

DraftKings NFL Promotions Lag and FanDuel Limits Affiliates While Spartans’ Hybrid Model Dominates Earnings in 2025 1

This shift signals a deeper change in how affiliate partnerships are evolving. Affiliates are no longer satisfied with outdated deals. Instead, they are turning toward platforms that allow them to tailor their earnings models and build sustainable revenue streams.

Spartans: Hybrid Affiliate Models Reshaping Earnings

Traditional casinos have long relied on fixed revenue-share agreements. These worked for some but often failed to reflect the diverse needs of affiliates. Spartans disrupts this model by offering three choices: CPA, revenue share, or a hybrid plan that combines both. This structure allows affiliates to align their income with their traffic strategy rather than being locked into a single option.

Spartans also stand out for conversion power. With more than 5,963 games, a full sportsbook, and crypto-first payments, the platform keeps players engaged. Affiliates benefit directly because referred users stay active longer and generate higher value. Add to this a suite of tools including tracking dashboards, branded materials, and dedicated support, and it is clear why Spartans is becoming a top destination for serious affiliates.

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Campaigns are also designed to support affiliate growth. From a Lamborghini giveaway to 300% bonuses, Spartans provides headline offers that attract attention and reduce acquisition costs. This combination of flexibility and player-focused promotions creates a higher return on growth for affiliates compared to traditional platforms.

DraftKings: NFL Promos and Market Expansion

DraftKings remains an industry leader, rolling out fresh promotions for the NFL season. Its “Ghost Leg” parlay campaign and a new license in Missouri highlight its continued growth strategy. CEO Jason Robins’ appearance at the BofA Securities Gaming & Lodging Conference also underscores its push for trader confidence.

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Yet, DraftKings faces pressure. Its stock slipped 3% recently, reflecting trader concerns as rivals like Crypto.com and Underdog Sports expand into prediction markets. Although DraftKings has seen nearly 30% growth this year, its high valuation and shifting partnerships raise questions about future stability. Affiliates see this tension clearly. While DraftKings promotes user engagement, its affiliate program lacks the adaptability offered by newer entrants like Spartans.

FanDuel: Diversifying With New Products

FanDuel continues to innovate, adding products such as FanDuel Picks and introducing promotions like “Bet Protect” for injured players. These updates show a commitment to user retention. Flutter Entertainment’s full acquisition of FanDuel also strengthens its global footprint, while media expansion through FanDuel TV enhances brand visibility.

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Despite these achievements, affiliates encounter limits. FanDuel’s affiliate structures remain relatively rigid, offering less choice compared to Spartans’ hybrid model. While FanDuel engages bettors with creative campaigns, it does not provide affiliates with the same level of earning flexibility or tailored support.

Why Spartans Outpace Legacy Programs

DraftKings is expanding state by state, and FanDuel is introducing new fantasy and sports betting products. Both maintain strong user engagement, but affiliates measure platforms differently. Earnings flexibility, transparent support, and proven conversions matter more than headline promotions alone.

Spartans deliver these essentials. With CPA, revenue share, and hybrid models, affiliates can adapt to market changes. A crypto-first design ensures instant withdrawals and low barriers to entry. Marketing campaigns, tools, and high-converting products increase player value and affiliate revenue. This is why professionals are leaving older programs behind and embracing Spartans as a partner for sustainable growth.