GameStop Urged to Consider Bitcoin Approval for Treasury Reserve
GameStop has been encouraged to incorporate Bitcoin into its treasury reserves. The recommendation comes from Matt Cole, CEO of Strive Asset Management, who addressed the proposal in a letter to GameStop Chairman and CEO Ryan Cohen on February 24, 2025.
| Key Takeaways: – Strive Asset Management CEO Matt Cole has proposed that GameStop allocate part of its $5 billion cash reserves to Bitcoin. – GameStop’s board recently expanded CEO Ryan Cohen’s authority to invest in a wider range of assets, including digital currencies. |
The letter suggests that allocating a portion of GameStop’s nearly $5 billion cash reserves to Bitcoin could serve as a hedge against inflation and potentially enhance shareholder value.
The proposal aligns with a growing trend among corporations exploring digital assets as part of their investment strategies. While GameStop has not publicly endorsed the move, Cohen acknowledged the proposal on social media. It comes on the heels of a CNBC report suggesting that the video game retailer is contemplating investments in Bitcoin and other cryptocurrencies.
GameStop’s board had previously revised its investment policy in January, granting Cohen and his team expanded authority to invest in a broader range of assets, including equities and digital currencies.
Over the past two years, the company has successfully reduced operating losses, offsetting deficits through interest income from cash holdings generated by equity offerings.
Strive Asset Management, co-founded by Vivek Ramaswamy, has a vested interest in GameStop’s success, as its clients hold shares of the company through Strive’s exchange-traded funds (ETFs). The firm holds GME stock in three different ETFs, underscoring its fiduciary responsibility to advocate for strategies that could benefit shareholders.
Strive Asset Management recently launched the Strive Bitcoin Bond ETF, an investment product designed to provide exposure to Bitcoin through convertible securities, primarily linked to MicroStrategy’s holdings. The ETF focuses on Bitcoin bonds and derivatives, such as swaps and options, while also holding cash in U.S. Treasury securities.
| Disclaimer: The information on this website is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency markets are volatile, and investing involves risk. Always do your own research and consult a financial advisor. |
