Marti Allocates 20% Cash Reserves to Bitcoin

Marti Technologies, Turkey’s leading ride-hailing platform, announced allocating 20% of its cash reserves to Bitcoin on X, aiming to preserve value amid economic instability.

The allocation reflects Marti’s strategy to store value and manage inflation risks, highlighting Bitcoin’s role as a corporate asset amid positive market reactions.

Marti Announces 20% Bitcoin Cash Reserve Shift

Marti Technologies, led by CEO Oğuz Alper Öktem, plans a 20% cash reserve allocation to Bitcoin. This strategy aims to enhance value preservation as part of a new treasury approach.

Oğuz Alper Öktem emphasized Bitcoin’s role as a long-term store of value. The decision addresses risks posed by macroeconomic instability, targeting surplus cash management.

Market Responds: Marti Shares Surge 7%

Marti’s announcement led to a 7% rise in after-hours trading of its shares, signaling market endorsement. The strategic move has captured investor attention, reflecting potential shifts in corporate asset strategies.

Besides Bitcoin, Marti plans to diversify into Ethereum and Solana. These choices underscore a trend expansion in treasury allocations by corporates into crypto assets.

Corporate Crypto Strategies: A New Trend?

Marti’s decision draws parallels with firms like MicroStrategy and Tesla, which have also embraced Bitcoin as a reserve asset. Such strategies align with broader corporate adoption trends in cryptocurrency.

Future outcomes may echo past instances, where corporate crypto investments prompted market rallies. Marti’s move may further solidify Bitcoin’s status in mainstream corporate finance strategies.

“We aim to ensure that the cash we do not use in our company operations maintains its value under different market conditions.” – Oğuz Alper Öktem, Founder & CEO, Marti Technologies