Naver Financial Acquires Dunamu Through Stock Swap Deal
- Naver Financial’s acquisition of Dunamu positions it to own Upbit.
- Naver’s stock surged by 7% after the announcement.
- Potential focus on KRW stablecoin development and fintech expansion.

Naver Financial, a fintech subsidiary of South Korea’s Naver, plans to acquire Dunamu, operator of crypto exchange Upbit, through a stock swap announced on September 25, 2025.
The acquisition signals Naver’s strategic expansion in the digital finance sphere, boosting its market position, evidenced by a 7% stock surge, highlighting investor confidence.
Naver Aims for Full Control of Dunamu
Naver Financial aims to take full control of Dunamu through a stock swap, marking a significant move in Korea’s crypto sector. Dunamu operates Upbit, a leading crypto exchange with substantial local and international reach.
This acquisition follows Naver’s collaboration with Upbit to launch a KRW-pegged stablecoin. The deal sees Naver Financial emerging as one of the largest crypto-exchange owners in South Korea.
Naver’s Stock Surges 7% Post-Announcement
The announcement led to a 7% rise in Naver’s stock, indicating strong market confidence. The acquisition is set to bolster Naver’s presence in the digital asset marketplace, aligning with its fintech expansion efforts.
This move may influence Korea’s cryptocurrency regulatory landscape, potentially focusing on KRW stablecoin initiatives. There’s no immediate impact documented on major cryptocurrencies like BTC or ETH.
Regulatory Impact and Future Considerations
Similar acquisitions by large tech firms, like SBI’s exchange pursuits, demonstrate varied results on affiliated tokens. No direct token impact is noted for Upbit or Dunamu in this scenario.
Future implications could involve regulatory shifts supporting won-pegged assets and increased crypto adoption. “Naver’s stock surge post-announcement indicates strong market confidence in the synergy between fintech and crypto, reflecting a broader trend in the industry.” — Market Analyst, Fintech Insights source
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