PSG Adopts Bitcoin for Treasury Reserve Assets

Paris Saint-Germain confirmed the allocation of its fiat reserves to Bitcoin during the Bitcoin LA Conference in 2025.

The move positions PSG as a leader in cryptocurrency adoption in sports, influencing market trends and capturing youth interest.

PSG Leads as First Club to Hold Bitcoin

Paris Saint-Germain has become the first football club to include Bitcoin in its treasury. The announcement was made by Pär Helgosson at the Bitcoin LA conference, highlighting the club’s innovative approach to finance.

PSG Labs, the club’s innovation hub, is cultivating partnerships with Bitcoin-related ventures. This strategic move supports their vast fan base, which consists largely of individuals under 34.

PSG Fan Token Surges 5–7% After Bitcoin News

The announcement has positively affected the PSG Fan Token, which surged by approximately 5–7%. The adoption of Bitcoin by such a major club demonstrates an evolving acceptance of digital currency in sports.

PSG’s Bitcoin holding places them alongside companies like MicroStrategy and GameStop, introducing new opportunities for collaboration within the global crypto community.

Corporate Strategy Echoed in PSG’s Bitcoin Move

PSG’s decision mirrors similar moves by corporations investing in Bitcoin as a hedge asset, leading to market confidence. It signals a shift towards greater digital asset adoption in mainstream sectors.

Looking at past trends, such moves often result in increased awareness and investment within the cryptocurrency space, potentially heralding further innovations and partnerships.

“We took our fiat reserve and we actually allocated Bitcoins, we still have it in our books.” — Pär Helgosson, Head of Web3 and Metaverse, Paris Saint-Germain