Strive Asset Management Plans $1 Billion Bitcoin Treasury

Strive Asset Management, led by Vivek Ramaswamy, announces plans for a $1 billion Bitcoin treasury through a merger with Nasdaq-listed Asset Entities on May 7, 2025.

The initiative underscores a significant shift in corporate Bitcoin adoption, marking Strive’s entry into the public equity markets as an asset manager with a Bitcoin-focused strategy.

Strive’s $1 Billion Move into Bitcoin Treasuries

Strive Asset Management merges with Nasdaq-listed Asset Entities to form a new, publicly-traded entity focused on Bitcoin. The merger represents a bold move into the Bitcoin treasury space, leveraging public equity markets.

Founded by entrepreneur Vivek Ramaswamy, Strive aims to establish itself as a leader in Bitcoin treasury. The company plans to raise up to $1 billion for Bitcoin accumulation, using various mechanisms. Vivek Ramaswamy noted, “Strive aims to use all available mechanisms to build a Bitcoin war chest as part of a long-term investment approach designed to outperform Bitcoin itself” (CoinDesk).

Strive’s Merger Sparks Institutional Bitcoin Interest

The merger’s immediate impact may include increased institutional interest in Bitcoin. Strive’s innovative stock-for-Bitcoin swaps suggest a potential shift in investment approaches, aiming to outperform Bitcoin itself.

This strategy could influence other firms to follow suit, highlighting the evolving role of Bitcoin in corporate finance. Strive’s development adds momentum to the growing trend of businesses adopting Bitcoin.

Strive Follows MicroStrategy in Corporate Bitcoin Strategy

MicroStrategy’s earlier adoption of Bitcoin set a precedent for corporate treasury strategies. Strive’s move builds on this by integrating public offerings and broadening the scope of corporate Bitcoin investments.

Experts anticipate that as the first Nasdaq-listed entity with a Bitcoin treasury, Strive may pave the way for more companies to consider similar strategies, potentially stabilizing Bitcoin market volatility.