Trump Family Dominates World Liberty Financial Project

The Trump family has taken control of World Liberty Financial, a DeFi project, obtaining a 60% stake in January 2025.

This shift could redefine the family’s role in cryptocurrency, impacting DeFi innovations and market dynamics.

Trump Family Injects $550 Million into DeFi Venture

World Liberty Financial, led by the Trump family, has raised $550 million through token sales, though these tokens are non-tradable. This shift marks Donald J. Trump’s increasing role as a crypto advocate. Prominent figures involved include Donald J. Trump as the chief crypto advocate and Justin Sun, who purchased $75 million in tokens. Control was solidified through WLF Holdco LLC, overseen by the family.

Trump Retains 75% Revenue Amid Mixed Reactions

The project’s financial approach gives the Trump family 75% of revenue from token sales. Initial public reactions are mixed, focusing on the family’s significant control over profits and governance. The financial implications are profound, yet the project’s non-tradable tokens offer limited utility to regular investors. Political and market observers watch the unfolding role in blockchain economies like Pakistan. Muhammad Aurangzeb, Finance Minister of Pakistan, said, “Pakistan’s youth and technology sector are our greatest assets. Through partnerships like this, we are opening new doors for investment, innovation, and global leadership in the blockchain economy.”

Strategic Control Mirrors Block.one ICO Model

The move parallels ICO-era launches where founding parties retained control, similar to Block.one/EOS 2018. Such structures often prioritize governance over liquidity for everyday investors. Future outcomes hinge on project developments and governance allocation. Precedent suggests high control might limit broader community engagement, potentially affecting token adoption.