Walmart-Owned OnePay Expands Crypto Service With 10+ New Tokens
Walmart-owned fintech platform OnePay has expanded its cryptocurrency service by adding more than 13 new tokens since its January 2026 launch, when the app initially supported only Bitcoin and Ethereum. The rapid expansion positions OnePay as a direct competitor to PayPal, Venmo, and Cash App in the race to bring crypto to mainstream American consumers.
OnePay’s Token Expansion: From Two to Fifteen and Counting
OnePay added 10 new tokens in late March 2026, including Solana (SOL), Cardano (ADA), Bitcoin Cash (BCH), and PAX Gold (PAXG). The first batch brought the total supported assets from two to twelve.
On March 27, 2026, OnePay followed up with three more additions: SUI, Polygon (POL), and Arbitrum (ARB). That brings the total number of new tokens added since January to at least 13, with the full platform now supporting 15 or more cryptocurrencies.
The selection reflects a deliberate strategy. Ron Rojany, OnePay’s General Manager for Core App and Crypto, said the company is prioritizing “assets that meet a high bar: demand, liquidity, regulatory clarity and long-term utility.”
“We’re less focused on chasing the latest asset and more focused on offering a curated set of assets that align with how our customers actually use and think about their money.”
Ron Rojany, OnePay General Manager, Core App & Crypto
The inclusion of PAX Gold, a token backed by physical gold reserves, stands out among the additions. It signals that OnePay is targeting conservative investors alongside crypto-native users, a move consistent with Walmart’s broad consumer base. For readers tracking how altcoin supply dynamics may affect newly listed tokens, recent token unlock schedules for major altcoins provide useful context.
Solana, the marquee addition among the new tokens, has become a top-ten cryptocurrency by market capitalization and a fixture on most major exchanges.
Six of the 10 tokens added in the first batch, beyond SOL, ADA, BCH, and PAXG, have not been publicly named by OnePay. The full token list had not been disclosed at the time of reporting.
Walmart’s Retail Footprint Makes This More Than a Product Update
OnePay is not a standalone crypto startup. It is majority-owned by Walmart, the largest retailer in the United States, which reported US net sales of $462.4 billion in fiscal year 2025. That distribution network gives OnePay access to a consumer demographic that Coinbase and Kraken rarely reach.
The app already ranks No. 5 on Apple’s App Store for free finance apps, placing it ahead of JPMorgan Chase, Robinhood, and Chime. PayPal, Venmo, and Cash App, all of which offer their own crypto trading features, rank above it.
OnePay has reported “strong engagement, particularly among customers who are newer to crypto.” That phrase is significant. It suggests the platform is onboarding first-time crypto buyers rather than pulling existing traders from dedicated exchanges. The broader market context matters here too; recent crypto liquidation events highlight the volatility that new entrants must navigate.
The competitive landscape is shifting. Coinbase is building a superapp of its own. PayPal integrated crypto trading in 2020 and later launched its own stablecoin. Cash App has offered Bitcoin since 2018. OnePay’s advantage is not technology; it is access to Walmart’s customer base of cost-conscious American shoppers who may never download a dedicated crypto app.
US SEC Chairman Paul Atkins expressed support in September 2025 for “superapp” platforms offering multiple financial services under one regulatory framework, including trading, lending, and staking of digital assets. That regulatory posture has enabled platforms like OnePay to expand crypto offerings without the friction that characterized earlier years.
How OnePay’s Crypto Service Works for Walmart Customers
OnePay positions itself as a US-market superapp modeled after China’s WeChat, combining banking, payments, and now cryptocurrency trading in a single mobile application. The app is available on iOS and Android.
The crypto services are powered by Chicago-based Zerohash, a B2B crypto infrastructure provider that handles the trading and settlement layer. This means OnePay users are not interacting directly with exchanges; Zerohash acts as the backend for buying, selling, and holding tokens.
The custodial model means OnePay holds crypto assets on behalf of users. This is similar to how PayPal and Cash App operate their crypto features, and it lowers the technical barrier for users unfamiliar with wallets and private keys. It also means users cannot transfer tokens to external wallets, a limitation shared with most mainstream fintech crypto offerings.
For Walmart customers considering the service, the practical reality is straightforward: download the OnePay app, complete identity verification, and begin buying from the available token list. The experience is designed to feel like buying stocks through a brokerage app, not like interacting with a decentralized exchange.
The crypto expansion comes during a period of extreme market fear. The broader crypto market has been under pressure, with the Fear and Greed Index sitting at 8, deep in “Extreme Fear” territory. OnePay’s decision to expand its token offerings during a downturn rather than a bull market suggests a long-term strategic commitment rather than a reactive move to capture speculative demand.
Rojany’s emphasis on “regulatory clarity” as a listing criterion also narrows the field. Tokens facing SEC scrutiny or lacking clear legal status in the US are unlikely to appear on OnePay anytime soon, which explains the absence of memecoins and more speculative assets from the current lineup.
Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risk. Always do your own research before making decisions.
