WhatsApp introduces ads in Status and Channels, causing a user shift to Telegram and TON. Experts anticipate increased traction for privacy-focused platforms.
- WhatsApp, under Meta, rolls out ads in Status and Channels.
- Telegram and TON gain user interest due to privacy focus.
- Financial shifts anticipated with potential user migration.
WhatsApp, owned by Meta Platforms, Inc., launched ads in its Status and Channels tabs globally on June 16, 2025.
The introduction of ads signifies a monetization shift, prompting concerns over user privacy and driving market interest in Telegram and TON.
WhatsApp Monetizes with Global Ad Rollout
Under Meta’s ownership, WhatsApp has started showing ads in its Status and Channels tabs to monetize its vast user base.
This development involved Meta Platforms, Inc., led by CEO Mark Zuckerberg, and represents a shift towards monetization of previously ad-free features.
User Privacy Concerns Prompt Platform Shifts
The transition to ads has led to a user sentiment shift, with privacy-conscious users contemplating a move to alternatives like Telegram.
Market analysts expect this change could influence user behavior, potentially benefiting platforms focused on privacy and reducing advertising reliance.
Meta’s Past Ad Initiatives on WhatsApp
Historically, Meta’s attempt to introduce ads in WhatsApp Status in 2018 met with significant user resistance and was shelved due to privacy concerns.
Experts argue that while the move might increase revenue, it risks user migration to ad-free platforms like Telegram, impacting Meta’s market share.
Mark Zuckerberg, CEO, Meta Platforms, Inc., “I don’t personally think that ads are the right way of monetizing messaging services.” – source
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