Ripple finalizes $1.25 billion Hidden Road acquisition, rebranding it as Ripple Prime, marking a crypto industry milestone.
- Ripple acquires Hidden Road for $1.25B, rebrands as Ripple Prime.
- Ripple becomes first crypto company with global asset broker.
- XRP sees significant price increase post-acquisition completion.
Ripple completed the $1.25 billion acquisition of Hidden Road on October 24, 2025, renaming it Ripple Prime to become the first crypto company owning a multi-asset prime broker.
This acquisition positions Ripple as a key player in institutional digital assets, affecting XRP and RLUSD markets, with Ripple integrating prime brokerage to enhance digital asset adoption globally.
Ripple finalizes the $1.25 billion purchase of Hidden Road, renaming it Ripple Prime on October 24, 2025, marking a notable crypto industry milestone.
The move positions Ripple as the first among crypto firms to own a global, multi-asset prime brokerage, potentially boosting XRP’s market traction.
Ripple’s $1.25 Billion Acquisition Marks Milestone
Ripple’s successful acquisition of Hidden Road, now Ripple Prime, establishes it as a leading player in the institutional crypto sector. The deal involved senior Ripple executives, including CEO Brad Garlinghouse, ensuring smooth integration and strategic direction.
Ripple plans to infuse substantial capital into its new brokerage enterprise, enabling rapid expansion. The acquisition enhances its capacity to serve institutional clients by offering multi-asset support and operational scaling.
XRP Price Rises 4% After Acquisition Announcement
Following the acquisition, Ripple’s XRP observed a 4% price surge as the company solidified its market position. The company aims to leverage Ripple Prime to drive institutional adoption of XRP and other digital assets.
The acquisition also affects the RLUSD stablecoin, which Ripple is integrating further into its services, thereby reinforcing its status in the market. This strategic expansion could influence broader financial ecosystems.
“We’re pleased to share that our acquisition of Hidden Road is officially complete, making Ripple the first crypto company to own and operate a global, multi-asset prime broker – bringing the promise of digital assets to institutional customers at scale,” said Ripple on its official blog.
Strategic Alignments Mirror Past Ripple Acquisitions
Ripple’s purchase aligns with its previous strategy, following acquisitions like Metaco and GTreasury. These deals have progressively expanded Ripple’s offerings, particularly in digital custody and treasury solutions.
Analysts suggest Ripple Prime could become a significant institutional DeFi platform, given its integration with the XRP Ledger. This evolution aligns with past industry trends where strategic acquisitions led to enhanced market influence.
“With today’s close of Hidden Road (now Ripple Prime), Ripple has announced 5 major acquisitions in ~2 years… As we continue to build solutions towards enabling an Internet of Value – I’m reminding you…,” said Brad Garlinghouse, CEO of Ripple.
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