Snoop Dogg Headlines Ripple’s 2018 XRP Event

Snoop Dogg performed at Ripple’s exclusive event during Consensus 2018 in New York City on May 15.

The event aimed to foster community, not drive XRP promotion, yielding no significant market shifts or price spikes.

Snoop Dogg and Ripple’s Community Engagement

Snoop Dogg headlined Ripple’s 2018 event in a move to engage the XRP community. Despite Snoop’s presence, CEO Brad Garlinghouse stated it was not a promotional stunt.

Ripple Labs organized the event with Snoop Dogg, emphasizing community-building over investment hype. According to Brad Garlinghouse, CEO, Ripple, “Whenever I hear the word ‘promotion’ it makes me cringe.” Snoop Dogg received no XRP as compensation, aligning with Ripple’s non-promotional stance.

XRP Price Stability During the Event

The party was celebratory, with no reported changes in liquidity or major financial shifts. The XRP price retained stability during this community-focused event.

Skepticism surrounded celebrity involvement, with industry figures highlighting concerns over the lasting impact of such events, mainly serving as media highlights.

Short-Lived Impact of Celebrity Crypto Engagements

Celebrity engagements in crypto, like Snoop’s, rarely result in substantial industry advances. Similar events show that price impacts are often short-lived.

Historical data suggests limited impact from celebrity events. Investments often see minimal growth due to external factors overshadowing marketing efforts. As muneeb.btc observed, “Snoop Dogg and Lambos. And I thought crypto was about building open protocols and stuff.”