Strategy sold roughly $109 million in Bitcoin last week and used the proceeds to buy back its STRC shares, a rare move for a company known almost entirely for accumulating and holding Bitcoin. The disclosure came in an August 10, 2026 filing with securities regulators.
Strategy sold roughly $109 million in Bitcoin last week and used the proceeds to buy back its STRC shares, a rare move for a company known almost entirely for accumulating and holding Bitcoin. The disclosure came in an August 10, 2026 filing with securities regulators.
The company, formerly MicroStrategy, said it sold 1,690 BTC during the week of August 3-9, 2026, for an aggregate price of $108.6 million, at an average of $64,262 per coin, according to its Form 8-K. The filing states the net proceeds were used to fund repurchases of STRC under its Digital Credit Securities Repurchase Program. For related coverage, see Grayscale Pulls Back From Three Altcoin ETF Plans.
The sale is notable because Strategy is the largest corporate holder of Bitcoin and has built its identity around never being a net seller. The latest disposal continues a run of weekly sales that has drawn attention to the company’s shifting capital allocation. For related coverage, see Bitcoin's BIP-110 Split Turns a Data Debate Into a Live Consensus Test.
The transaction is best read as a financing decision rather than profit-taking. The filing reports Strategy repurchased 1,152,020 STRC shares for an aggregate purchase price of $108.6 million during the same August 3-9 window, a near one-for-one match with the Bitcoin it sold.
STRC is one of Strategy’s digital credit securities, and the repurchase program is designed to support that instrument. The buyback ties directly to a policy the company laid out in a July 27, 2026 announcement, which said STRC repurchases would draw on non-USD reserve sources and could include Bitcoin sales depending on market conditions.
Crucially, the company preserved its cash cushion. Its USD Reserve stood at $4.65 billion as of August 9, 2026, and was lifted separately through MSTR at-the-market share sales that generated $653.1 million in net proceeds over the same period. That structure lets Strategy fund the STRC program from Bitcoin while keeping dollar liquidity intact.
This is a different framing from earlier disposals. Michael Saylor previously said Strategy sold Bitcoin to prove the market could absorb sales, whereas the latest filing points to a concrete, security-specific financing objective.
For readers tracking Bitcoin treasury companies, the signal is measured rather than alarming. Even after the sale, Strategy reported holding 840,447 BTC bought for $63.36 billion at an average price of $75,385 as of August 9, 2026, meaning the disposal trimmed a tiny fraction of the stack.
The backdrop is a soft market. Bitcoin traded near $63,773, down about 2.15% over 24 hours, leaving Strategy’s $64,262 average sale price close to spot.
Sentiment is cautious, with the crypto Fear & Greed Index reading 30, or “Fear,” on August 10, 2026. The move looks driven by issuer capital allocation rather than retail momentum, distinct from the kind of forced selling seen when Bitcoin miners resume offloading coins under margin pressure.
The buyback also fits Strategy’s broader financing playbook, which has leaned on layered credit instruments such as its Bitcoin-backed preferred stock program. Investors should read this as a tactical sale supporting a specific security, not evidence of a strategic retreat from Bitcoin, unless future filings show a sustained change in direction.
Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risk. Always do your own research before making decisions.
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