Tether Invests €10M in Italian Media Firm Be Water

Tether has invested €10 million in Italian media company Be Water, acquiring a 30.4% stake to enhance digital infrastructure.

This diversification into media aims to support independent journalism, with Tether’s leadership joining the board.

Tether Acquires 30.4% Stake in Be Water

Tether, the largest stablecoin issuer, has made a significant investment in the Italian media sector by acquiring a 30.4% stake in Be Water. This move is part of a diversification strategy.

Executives from Tether, including Paolo Ardoino, join Be Water’s board, emphasizing the company’s role in expanding its multimedia capabilities. Be Water will benefit from enhanced digital infrastructure with this new capital.

Tether Investment to Boost Be Water’s Production

The immediate focus will be on enhancing Be Water’s digital infrastructure, expanding production capacity for films, series, and documentaries. Tether’s entry is seen as a support for independent media initiatives.

No significant changes have been observed in the USDT market or major cryptocurrencies such as ETH and BTC, confirming Tether’s strategic allocation remains stable. The broader cryptocurrency market metrics remain unaffected by this investment.

Tether’s Past Investments Highlight Diversification

Tether has previously made similar strategic investments in varied sectors, including Rumble and Juventus FC. Such investments have aimed at increasing brand visibility without affecting their digital asset operations.

Historically, Tether’s investment strategy supports various ventures outside the digital asset domain. Given past experiences, this move is unlikely to impact Tether or the cryptocurrency market significantly.